Here is a translated version of our interview in Bakeri.
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Tim Wendelboe is passionate about coffee. He has four simple tips for raising the quality of the coffee in your store.
Wendelboe stood in front of a crowded hall during the Miller Inspiration Day. Coffee is an important part of most bakery sales and the audience could gain insight into his story and his passion for coffee. That passion has made him a size within coffee, both nationally and internationally. It’s quality that matters and things to do differently. Among other things, you do not get an americano at his coffee shop because there are so many others that offer. It is the genuine interest to do things in their own way that has given Wendelboe the identity he has today.
4 tips
There are many details on the road to good coffee, but Wendelboe thinks four simple steps can raise the quality of coffee at many dining places.
- Have good ingredients in the bottom. Talk to a coffee maker and taste what they have. Find what you think tastes best and start there.
- Coffee maker / machine of good quality
- Clean all equipment every day. Very important!
- Good coffee grinder with options
- Passion
Have good ingredients in the bottom. Talk to a coffee maker and taste what they have.
And it’s about the same on coffee as in all other fields. You must have a passion for what you are doing. It provides better products and results. It began when he was going to take a break from upper secondary school. He got a job at a coffee shop. This led to his participation in coffee competitions. In the beginning there were some sour second places that started a process of finding out where the victory is happening. He began to travel and learn from others and then quite soon that very much also revolved around the raw material. It was the start of a big process where all parts were perfected; from picking, sorting, washing, drying – yes all parts of the process. It has provided better raw materials and better coffee that cost more to produce, but as people are willing to pay extra if they get to know the story behind. There Wendelboe has worked a lot with and has both written books and uses social media to tell the story of selling himself and about the products.